Online search queries can often be one of the best ways for your business’s website to get more traction and for you to subsequently get more business. But when it comes to making your business seem more legitimate online, it can seem difficult to know where to start. Thinking about a few key boxes to check can help you meet the baseline for online business appeal.
Include Contact Information
Whether listed on you Google My Business page, on your website, or on your social media accounts, it should be easy for customers to know how to contact you. Having a variety of contact methods listed on your site can also help build credibility.
When it feels like a company is trying to be accessible, potential customers feel likelier to want to bring their business to you. They’ll feel like you will prioritize their concerns and respond promptly to them.
Visuals can give your website and marketing more legitimacy. One of the most important places to list photos is on your Google My Business page. In fact, listings on Google My Business with images get 35 percent more clicks than those that don’t.
When users see your business pop up after typing in a search query, being able to quickly scan images allows them to get a sense of your brand, your authority, and your quality standard. For this reason, consider having professional photos taken of your business so that you can present a professional image of your business.
Connect Your Website with Social Media
One of the best ways for you to authentically connect with your customers is through your social media content. If you are able to create an effective social media strategy, you’ll be able to provide your customers with valuable and engaging information that will help you develop brand loyalty.
When it comes to making your business seem more legitimate, connecting your social media and your website can give website visitors an easy channel to your social media accounts where you more frequently interact with other customers. When customers see other users interacting with your posts, it automatically increases their sense of your business’s legitimacy.
Presenting your business online can be a tricky task. When visitors to your website seem to come from so many different directions, it can be difficult to know what tasks to prioritize over others. Starting with some of these simple ideas can get you off to a great start.
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