So you know a website is important for your business, and you’ve done the work to make one. Now you just need to get people to visit it. Most people don’t look beyond page one of Google search results, which can be bad news if you aren’t one of the handful of pages that make those coveted spots. Fortunately, there are things you can do to improve your search rankings and make it easier for people to find your website.
Rank for Specific Keywords
Keywords are the words or phrases people type into search engines to find what they’re looking for. To increase the chances that people find your site, according to the Content Marketing Institute, you need to make sure you identify the right keywords that people will associate with your business and the goods or services you offer. Incorporate these keywords naturally into your content, urls, headings, and titles. Be sure to avoid keyword stuffing though. It will make your content seem forced and unnatural. Worse, search engines tend to dislike keyword stuffing and may penalize you for it.
Blogging regularly on your website can also make it easier to find your site. Not just any blog post will do though. Post length and how frequently you post will impact how your site ranks. According to Nashville Marketing Systems, a 350-word minimum blog post four times a month will keep your website relevant in search engines. Your content should be high quality, fresh, and new. If it’s interesting and relevant, you may find that other sites create links that send people to your site. The more prominent the page linking to yours, the better off your site will rank. These high quality backlinks can be a very useful tool in making your site easier to find.
Claim Local Business Listings
Frequently, when people are looking for goods or services, they’re more than happy to support a local business. The key to this, according to Womply, is claiming your local business listings. Google business listings allow businesses to put out contact information such as addresses, phone numbers, and websites. If you claim a Google business listing and provide your website information, you’re bound to become more visible and get more people to visit your site. This is likely the quickest and easiest way to improve your website visibility.
Getting more traffic to your website may seem like a daunting task. It’s easy to feel like you’re invisible on the net. Fortunately, there are things you can do to increase your website’s visibility and get more people to visit. Choose your keywords carefully. Create quality content, post frequently, and don’t forget to claim your business listings. Doing these things can really make a difference in your website’s visibility.
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