How to Sell Investors on Your Business Idea

Starting a business can be an expensive undertaking. Having investors that can help fund your new business is one of the many ways you can obtain the capital you need to get started. Investors don’t usually just sign up right from the start though. You need to sell them on your business idea first.

Create a Business Plan

Having an idea usually isn’t enough to convince an investor that your business is worth their time and money. You need to have a detailed business plan for them to look over. Most traditional business plans are around 30 to 40 pages long. There is a lot of ground to cover in a business plan. It should outline everything from an executive summary to your marketing plan and sales strategies. The more thorough you are in creating your plan, the more you will come across as being prepared with a well thought out business concept that is worth investing in.

Prepare for Questions

Investors will likely have questions for you that they’ll need answered before choosing to invest in your business. Preparing for questions will help you be more confident when it comes time to provide the answers. You’ll be able to defend without being defensive, which can easily be off putting. Remember, investors are taking a risk by investing in your idea. It’s only natural that they would want to know as much as possible about the risk they’re taking.

Practice, Practice, Practice

Practicing your pitch is one of the best things you can do to prepare. Practice on family, friends, or even just yourself in the mirror. Anyone who’s willing to listen to you talk about your business plan is worth practicing on. The repetition will help you feel more comfortable in front of the investors. Once you’ve figured out how to say what you want to say, figure out how you’ll present yourself, including how to dress, your posture, and your use of gestures. Consider recording yourself giving your presentation and look over it to see what you’re doing well and what you want to fix.

Selling your business idea to investors is critical to gaining their support and the funding they can provide. To do so, you’ll need a solid business plan. Make sure you’re well prepared for questions that will come your way. Practice as much as you can before you meet with them. This will help you be confident in yourself as you present your business idea to them, which will help build their confidence in you.

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