Have you ever seen a stagnant pond? While it is full of water, with no way of getting a steady flow of water into and out of the pond, the water will develop into a breeding ground for diseases. Conversely, a pond with inlets and outlets has cleaner, clearer water that can sustain life. Your business functions the same way. When you are able to reach more diverse customers your business flourishes. A major part of expanding your business is being able to reach beyond your current and regular clientele. The following are ways in which your business can bring life into your business by reaching a broader customer base.
Advertise in Unique Platforms
In order to reach new customers, you might want to market your business on different platforms. Let’s say your regular customers come through word of mouth referrals. While that source of reaching customers can be reliable, you can also find success through advertising your services and product online. If you are already using major social media platforms as a way to advertise, consider using lesser-known platforms like Reddit or even Tumblr to reach a more diverse customer base. You can also put your business name on cars, banners for sponsorships, and other places that will get new eyes. Just make sure your graphics are high quality and easy to read. Don’t be afraid to advertise your business in new ways.
Make it More Accessible
In addition to utilizing unique platforms, you can make your business’s website more accessible, especially to those with disabilities. For individuals who experience an array of impairments including, but not limited to, sight impairments, you might want to include easy to access audio, make your website navigable through keyboard shortcuts, and allow the text to be magnified to name a few options. The demographics on the web make accessibility a key consideration when building your website.
In a world experiencing mass globalization, an important element of introducing your business to a more diverse customer demographic is through including options for your website to be translated into multiple languages. Through conducting localization in your business’s website, your services and products will become more accessible to individuals beyond your regular customers and to a more diverse clientele outside of your own country.
In the ever-expanding and globalizing world marketplace, you would do well to open avenues for your company to reach a wider customer base. Create unique and accessible outlets and inlets for more customers to flow into your website. Doing so will expand and invigorate the flow of your business.
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