The growth of a business is only getting easier to accomplish, making one of the biggest disruptions seeing its extinction in sight. This is thanks to tech innovations that continue to pave the way to better days. This doesn’t do any good if you don’t know how to use it though. It’s time to consider that to be a thing of the past. Here are four ways to grow your customer base using the latest business technologies.
Data Automation Tools
Nektar explains, “data collection is the heart of the modern world. You can use it to retarget lost opportunities, refine your offerings to better suit your customers, and more. Having intel on your customers and potential customers arms you with even more marketing weapons. Many options are available for data collection including newsletters, surveys, and analytics making it simple to use in your processes.”
One more thing that needs to be mention is that obtaining data for sales outreach is also easier with third-party data providers. What used to require tons of campaigns to accomplish is now readily available with lead generation services. Most of the time you’ll be able to take on databases of people within your demographic range to ramp up cold calling.
Fast-Response Customer Tools
Podium explains that, “according to research, one in three consumers will refuse to patronize a local business if they have been unresponsive for 24 hours and one in five consumers expects a response within five minutes.” Responding quickly to customers improves customer retention, bottom line. Implementing communications options such as live chat, phone support, online help desks, and feedback forms will change the way you look at handling customer responses.
The opportunity to take on self-service customer service also comes with modern business tech. Provide your customers with a smooth onboarding experience, answer their most common questions with FAQs, and brainstorm other ways to eliminate the need for them to reach out. Believe it or not, this is what the world prefers today as they’ve strayed away from communication when help is needed.
Everything is getting smarter every day, including refrigerators. When a refrigerator gets smart it proves we live in a high-tech world. It was a matter of time before it hit offices. IoT Evolution explains, “with the Internet of Things, which are devices used to connect and share data among each other, hitting the world of business, you can’t ignore the need to adapt. From inventory tracking to remote jobs, the sky is the limit.”
Keep in mind that this is just a step towards making smart offices possible. We haven’t broken ground in that area yet but preparing for it will make it easier when the time comes. Think of the current times as where all the flaws are being ironed out. Where we see where it’s possible for the boundaries of business operations to be pushed for the better.
Productivity is one of the biggest wastes of moneys company see. Not having efficient processes or tracking systems in place is the biggest cause of this pain point. Sometimes that means you have to fundamentally change your business model, but that will save you time and money in the future. This doesn’t mean it can’t be beat just because many brands haven’t done so. By implementing employee time tracking, project management platforms, and other productivity tools you can eliminate this completely.
You’re now well-prepared to start using a smarter way of doing business. As time passes, new technology develops. Make sure you stay well-informed of the latest advancements as this will uniquely position your company in its industry. The best way to do this is to read leading business magazines and news websites regularly. Don’t let opportunity slip right past you!