When you’re just getting established in your local community, you know that attracting new customers to your business is essential. But the need never really fades. For your business to grow, you need to continually work on getting customers into your business.
The Name of Your Business
Your business name is at the core of your brand. You want people to recognize your name and associate it with your products and services in a positive way. At the same time, your name should be distinctive and stand out from the competition.
Your name may be simple and descriptive, like Joe’s Bagels, or may make use of a pun or double meaning. Whatever you choose, keep it short and easy to remember. You will use this name on your website and all advertising. Do a trademark search to make sure no other business has the same name.
What Your Storefront Looks Like
The look of your storefront can make passersby curious to visit your business, so put some thought into its design. The storefront and walkway in front should be clean and in good repair. Fresh paint can make a difference. Check with local ordinances or with your landlord before making any structural changes.
Well-designed signs can help your business advertising and make your brand more recognizable. The store’s name should be large enough to be seen from a distance. Use signs in the windows or on the door to advertise specials or sales. Customized feather flags are also effective. These may entice customers to give your business a try.
A Welcoming Interior
Once customers are inside your business, they should feel welcome and comfortable. As you design the interior, think about appealing to your customers’ five senses. Attractive displays will catch their attention, and seasonal decorations will put them in the mood. Music is great, but choose something neutral and keep the volume low.
Make sure all aisles are clear of obstructions and countertops are clean. Desks or employee workspaces should be clean and uncluttered. Chairs, fitting rooms, and other items used by customers should be in tip-top shape.
Attracting customers to your business can be as simple as making them feel good about you and your brand. As you work to build your business, consider the small, customer-focused touches that appeal to your market and represent what you do best.
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