Why Communication is the Key to Successful Leadership Strategy

Savvy business leaders understand that their communication style sets the tone for the entire organization. Leaders who have mastered the fine art of communication are able to reach their employees and engage in meaningful and productive ways. Here are three reasons why communication is the key to a successful leadership strategy.

Leadership Requires Intentionality

When it comes to vital, internal communications, “winging it” is one of the cardinal sins of communication. Instead of haphazardly communicating with your employees, it is important to have a set communication plan. Communicate relentlessly in a variety of mediums so that you are sure that the message is always heard. In addition to the quantity of communication, you need to be sure that your quality of communication is open and transparent. You should also be open to suggestions on how to improve your communication style.

Communication Keeps You Visible

Communication keeps you visible, as a leader, your visibility and approachability set the tone for the entire organization. If you want to be known as a great communicator, you need to have a presence across all facets of the company. Make sure that it is your true self that remains present throughout the communication. Being visible and communicative is especially important for any company undergoing major changes during a merger or acquisition. A good idea to keep your voice authentic is for the leadership team to launch a blog or other type of personal type of communication vehicle. Regular town hall meetings are also an invaluable tool when looking to keep the leadership visible and approachable. Harnessing the power of social media to encourage interaction should also be an important element of any corporate communication strategy. For smaller organizations, consider instituting more casual meetings that encourage interaction.

Communication Shows That You Are Listening

Employees want to feel like their voice is being heard. Practicing intentional and regular communication will make your employees feel as if they are valued and encouraged in all of their efforts. Effective communication builds engagement amongst all groups in the organization while also building trust. If you want to show that every voice matters, it is important to promote effective communication from the top of the organization all the way down to the bottom. 

Effective communication is more than just exchanging information. The right communication strategy is the cornerstone for effective leadership. Not only does solid communication disseminate information, but it also works to empower and engage every employee in the organization.

Communication isn’t only critical in successful leadership, but in successful business as well. If you’re looking for the secrets to starting a profitable business, start here.

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